Be Faster

Visual Language for adidas global
In course of a global rebranding adidas performance needed a visual language for the Brand Theme "BE FASTER" from Autumn 2010 - Summer 2011. Since it was globally applied to all categories and media, the approach had to be simple and flexible. Below you can find many examples from different places of the world, that show how the languge was used to create various elements of adidas' brand communication.
(at 180 Amsterdam)